Adam Capell
Writer. Creator. Prose Pro.
Yelp
OOH, Digital
Yelp Elite Squad Awareness
The Elite Squad is Yelp's heart and soul, playing matchmaker for millions of people searching for their next meal. So, when tasked with helping them grow their numbers, we decided to woo these foodies right where they were—by creating dating profiles for the food and drink they love so much, outside many popular dining locations.
